The 2019 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2019 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is C & S Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

West High School

 Subaru Love Promise Heart

Love Promise Stories from C & S Subaru

Subaru and C & S Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Thank You!  –  Carrie H

Thank you to C and S Subaru for the donation of books to Lowell Elementary! Our students love to get new books and these are great! They are great non-fiction books filled with beautiful pictures. They will complement our science curriculum well! Thank you again for thinking of us and for going above and beyond in our community. - Carrie Heinzerling, Principal

Quality Counts  –  Bryan H

Year after year, the CNS Car Company team is a reliable and trusted partner in fighting hunger in northeast Iowa. Every year, they partner with Subaru to make a donation to us. This year over 64,000 meals were raised from their support. We drive all throughout northeast Iowa delivering millions of meals a year to people and organizations in need, and we couldn't do that if it weren't for companies like C&S Subaru who understand and appreciate quality service as a worthwhile investment. Thank you C&S Auto!

Subaru Loves to Care Program  –  Keena R

On June 11, 2018, LLS and C & S Subaru staff delivered 80 blankets, care cards and 10 craft kits to the Covenant Community Cancer Center in Waterloo, Iowa. The Covenant Cancer Center staff were excited to be the recipients of this continued partnership between LLS and Subaru. While there, the Covenant Cancer Center staff let us know how much the patients love the blankets and how fast the arts and craft kits went last year. Again, Fred Gielau, Subaru representative, reminded us his sister is a survivor, and how thankful he is for the work LLS is doing, and that he is glad to be a part of this partnership. Twenty-four hours after the delivery, I received an email from a parent who saw our partnership with LLS and told us that her son-n-law was diagnosed with non-Hodgkin’s lymphoma, and is a huge Subaru fan. She let us know that he was ecstatic about getting a cobranded blanket, and Thanked us for the work both Subaru and LLS are doing!

Subaru partners with LLS  –  Keena R

On July 31, 2017 LLS and C & S Subaru staff delivered 80 blankets, care cards and 10 craft kits to the Covenant Cancer Center in Waterloo, Iowa. The Covenant Cancer Center staff were all very gracious and appreciative of the donation. While making the delivery Fred Gielau, the New Car Manager, let us know that his sister is a survivor of leukemia. He was in fourth grade at the time of her diagnosis, and he let us know that he was a bone marrow match for his sister. Luckily, the other treatments worked and it never came to that point for him and his sister. She is now in her 30’s happily living in the Quad City area, and doing well. Fred seemed thankful to be a part of this partnership and thanked LLS for the hard work and dedication to our mission. Shortly after leaving the Cancer Center, I received an email from one of the oncology Social Workers letting us know they handed out their first blanket right after we left, and how much it brighten the patient’s day. LLS staff can't thank C & S Subaru enough for partnering with us and the local Cancer Center!

C & S Subaru Supports Local Food Bank  –  Mike K

We want to express our utmost gratitude to Subaru of America, Inc. and the staff at C & S Car Company located in Waterloo Iowa for all their efforts in supporting the mission of the Northeast Iowa Food Bank. With the $12,625.00 presented to us we will be able to provide up to 50,500 meals to those most in need. So, for every dollar raised we are able to provide 4 meals. The Northeast Iowa Food Bank services 16 counties through our eight programs. We help children, the elderly and families. Subaru C & S Car Company have helped thousands of people with this donation. They are showing just how much they care about our most vulnerable people. Thank you doesn't quite cover it, but it is what we can give back. Thank you Subaru C & S Car for helping us help. You are a champion to the cause. Keep pushing what is good. :) From the staff at the Northeast Iowa Food Bank.

) ;
; ;