What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is C & S Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

West High School
 Subaru Love Promise Heart

Love Promise Stories from C & S Subaru

Subaru and C & S Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Helping Homeless Pets Become Homeward Bound!  –  Jessica C

Meet Dyna! Dyna was one of Cedar Bend Humane Society's longest dog residents that waited over four months in the shelter before finding a loving home during Subaru's National Make A Dog's Day event. Before Dyna could be adopted, she received all of the care necessary to make her "adoption ready": a medical exam, behavioral assessment, vaccinations, flea and tick prevention, a pre-registered microchip, heartworm test, any medical care or grooming needed, and her spay surgery. The donation received from Subaru's National Make A Dog's Day will go to Cedar Bend Humane Society's Homeward Bound program which will help dozens of dogs, like Dyna, find loving homes of their own. Thank you for your partnership and friendship. The happy and heartwarming adoption photos we are so thankful to post every week are because of C & S Subaru's generous support.

Giving Shelter Pets Care When It Was Needed Most  –  Jessica C

Cedar Bend Humane Society closed it's doors to the public for the first time in over 50 years over concerns of the COVID-19 pandemic. Nearly all of our income-generating services the shelter relies on to provide care to each life that comes to us were stopped. On top of that, donations dwindled down to nearly nothing because the community was facing this hardship together. The world seemed to have stopped, but the need to care for our community's homeless, injured and neglected animals did not. Cedar Bend Humane Society continued to receive animals that were looking to us for help. Dogs and cats needing medical treatment, disease-preventing vaccinations, and daily care, litters of kittens needing around the clock nursing, animals needing surgery...it all remained a part of our every day. C&S Subaru and Subaru of America, Inc's donation from the 2019 Subaru Share the Love Event brought stability to the shelter where there was previously doubt and uncertainty. It is not an understatement to say that the donation was life-saving. Thank you for your efforts, generosity, and to everyone who chose CBHS to receive the funds from their vehicle purchase. Cedar Bend Humane Society will remain forever grateful for your contribution.

C & S Subaru Donates Books to Lowell Elementary  –  Carrie H

Thank you so much to Subaru and the American Association for the Advancement of Science (AAAS) for partnering with Lowell Elementary to get great books into the hands of students and teachers. Our students love to get new books and they especially love to learn new things through reading nonfiction texts. The animal books are always a hit with our students! Thank you for your donation to our school. It truly takes a whole community to make sure our students are getting everything they need to be the best learners they can be. With your donation of nonfiction books, we are ensuring we have great texts in every classroom for our students to enjoy reading. Thank you again and we look forward to a continued partnership with C & S Subaru and the American Association for the Advancement of Science.

Thank You!  –  Carrie H

Thank you to C and S Subaru for the donation of books to Lowell Elementary! Our students love to get new books and these are great! They are great non-fiction books filled with beautiful pictures. They will complement our science curriculum well! Thank you again for thinking of us and for going above and beyond in our community. - Carrie Heinzerling, Principal

Quality Counts  –  Bryan H

Year after year, the CNS Car Company team is a reliable and trusted partner in fighting hunger in northeast Iowa. Every year, they partner with Subaru to make a donation to us. This year over 64,000 meals were raised from their support. We drive all throughout northeast Iowa delivering millions of meals a year to people and organizations in need, and we couldn't do that if it weren't for companies like C&S Subaru who understand and appreciate quality service as a worthwhile investment. Thank you C&S Auto!

Subaru Loves to Care Program  –  Keena R

On June 11, 2018, LLS and C & S Subaru staff delivered 80 blankets, care cards and 10 craft kits to the Covenant Community Cancer Center in Waterloo, Iowa. The Covenant Cancer Center staff were excited to be the recipients of this continued partnership between LLS and Subaru. While there, the Covenant Cancer Center staff let us know how much the patients love the blankets and how fast the arts and craft kits went last year. Again, Fred Gielau, Subaru representative, reminded us his sister is a survivor, and how thankful he is for the work LLS is doing, and that he is glad to be a part of this partnership. Twenty-four hours after the delivery, I received an email from a parent who saw our partnership with LLS and told us that her son-n-law was diagnosed with non-Hodgkin’s lymphoma, and is a huge Subaru fan. She let us know that he was ecstatic about getting a cobranded blanket, and Thanked us for the work both Subaru and LLS are doing!

Subaru partners with LLS  –  Keena R

On July 31, 2017 LLS and C & S Subaru staff delivered 80 blankets, care cards and 10 craft kits to the Covenant Cancer Center in Waterloo, Iowa. The Covenant Cancer Center staff were all very gracious and appreciative of the donation. While making the delivery Fred Gielau, the New Car Manager, let us know that his sister is a survivor of leukemia. He was in fourth grade at the time of her diagnosis, and he let us know that he was a bone marrow match for his sister. Luckily, the other treatments worked and it never came to that point for him and his sister. She is now in her 30’s happily living in the Quad City area, and doing well. Fred seemed thankful to be a part of this partnership and thanked LLS for the hard work and dedication to our mission. Shortly after leaving the Cancer Center, I received an email from one of the oncology Social Workers letting us know they handed out their first blanket right after we left, and how much it brighten the patient’s day. LLS staff can't thank C & S Subaru enough for partnering with us and the local Cancer Center!

C & S Subaru Supports Local Food Bank  –  Mike K

We want to express our utmost gratitude to Subaru of America, Inc. and the staff at C & S Car Company located in Waterloo Iowa for all their efforts in supporting the mission of the Northeast Iowa Food Bank. With the $12,625.00 presented to us we will be able to provide up to 50,500 meals to those most in need. So, for every dollar raised we are able to provide 4 meals. The Northeast Iowa Food Bank services 16 counties through our eight programs. We help children, the elderly and families. Subaru C & S Car Company have helped thousands of people with this donation. They are showing just how much they care about our most vulnerable people. Thank you doesn't quite cover it, but it is what we can give back. Thank you Subaru C & S Car for helping us help. You are a champion to the cause. Keep pushing what is good. :) From the staff at the Northeast Iowa Food Bank.